Why the Labubu Doll Is Trending – And What It Reveals About Today’s Consumers
The sudden rise of the Labubu doll—a wide-eyed, mischievous collectible from POP MART—has taken over social media feeds and collector circles across Asia, especially in Pakistan.
But its viral appeal goes beyond cuteness. Labubu taps into a larger consumer trend: Emotional buying during uncertain times. With inflation and economic pressure affecting daily life, many turn to small, feel-good purchases for comfort—a behavior known as the lipstick effect. Labubu offers not just a collectible, but a moment of joy, nostalgia, and self-expression. Its popularity reflects how modern consumers seek connection, personality, and escapism in the things they buy—especially when bigger luxuries feel out of reach.:
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