Alkaram has released a new collection but one certain design looks like we’ve seen it elsewhere before.
One kurta on their website boasts delicate floral embroidery that would look great otherwise:
Usually we’d be wondering why a model wearing a kurta has a bunny head in her hands. Instead, we’ve got the BTS fandom in Pakistan calling them out on plagiarism.
Because if you have K-pop fever and adore the globally popular Korean band, you’ll notice the designs look exactly like their 2017 album’s cover.
Apparently @alkaramstudio lacks the ability to hire designers that can make original designs. They literally COPIED bts’s LY:Her album art and embroidered it on a shirt CLAIMING it to be their own. This isn’t just a shop selling merch. Its AN ACTUAL CLOTHING BRAND. pic.twitter.com/cLUjbvQCPK
— meganeatisto (@meganeatisto) November 21, 2019
Did Alkaram think they could get away with copying a Korean band’s album cover because many wouldn’t recognise it?
Is it that difficult to create original designs or hire creative folks who can deliver originality?
And if you are taking ‘inspiration’ from someone else, at least credit them for it. You’d actually get better traction for it. Although even then, to blatantly copy a design is not okay.
Alkaram hasn’t made an official statement nor has BTS’ agency (BigHit Ent) to whom many Pakistani fans have already emailed about the issue.