Students of the Government College University (GCU) on Wednesday highlighted social issues through digital artworlc Final-year students of the university`s Fine Arts Department displayed their digital artwork highlighting social issues such as child labour, intolerance and women`s empowerment.
GCU Vice Chancellor Prof Dr Hassan Amir Shah inaugurated the degree show exhibition at the university`s Abdus Salam Hall, while Registrar Saboor Ahmed Khan was also present.
GCU Fine Arts Department Chairman Mr Irfanullah Babar saidwhether artwork was digital or manual, creativity, imagination, te chnical knowledge and aesthetic sense were must for an artist. However, he said, the future of marketing belonged to social media through digital artwork.
Seventeen students displayed their projects comprising complete advertisement material, including electronic media advertisements, pamphlets and social media pages for their brand promotion and raising awareness about social issues.
Vice Chancellor Prof Hassan Shah appreciated the hard work of the fine arts students, saying they had adopted a comprehensive approach for promotion of their products and separately designed targeted campaigns for social media and general campaigns for electronic and print media.